Samsung Rising By Geoffrey Cain

Samsung Rising By Geoffrey Cain Details

Based on years of reporting on Samsung for the Economist the Wall Street Journal and Time from his base in South Korea and his countless sources inside and outside the company Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows How has this happened Forty years ago Samsung was a rickety Korean agricultural conglomerate that produced sugar paper and fertilizer But with the rise of the PC revolution Chairman Lee Byung chul came up with an incredibly risky multimillion dollar plan to make Samsung a major supplier of computer chips Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice and Lee quickly became obsessed with creating a tech empire Today Samsung employs over people over four times as many as Apple and their revenues have grown times their level Samsung alone now make up more than of South Korea s exports and sells more smartphones than any other company in the world And furthermore they don t just make their own phones but are one of Apple s chief supplier on technology critical to the iPhone Yet their disastrous recall of the Galaxy Note with numerous reports of phones spontaneously bursting into flames reveals the dangers of the company s headlong attempt to overtake Apple at any cost A sweeping insider account of the Korean s company s ongoing war against the likes of Google and Apple Samsung Rising shows how a determined and fearless Asian competitor is poised to take on the giants of the tech world